Calvin Klein is targeting the famously marketing-resistant 20-something consumer group. CK's campaign for its new fragrance, CK in2u, is aimed at young, web-savvy users and, many say, it has badly missed its target.
Underestimating its young audience, and taking misconception to a new level, this fading brand has come up with a phrase for connoisseurs of cringeworthiness:
'She likes how he blogs, her texts turn him on. It's intense. For right now.'
This hilarious piece of writing, while trying so hard to be contemporary, actually reeks of the Seventies (no pun intended).
She likes how he blogs! - so that's what they're calling it these days.
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